Mr Sexy Back tries to bring Myspace back
NEW YORK (AP) - "Who am I to say I want you back? When you were never mine to give away." Those are the opening lines of a song that accompanies a "New Myspace" promotional video.
The once-mighty social network is trying to stage yet another comeback with the help of Justin Timberlake. The new site, for which people can request an invitation, looks a bit like an entertainment-focused version of Pinterest, with a dash of Twitter and Facebook thrown in.
But Myspace has tried redesigns before, to no avail. Will it work this time? "If you break my heart a second time, I might never be the same," continues the song, Heartbeat, by the group JJAMZ.
From the sound if it, Myspace wants to win the hearts and minds of tech-savvy hipsters. Founded in 2003 and initially a fast-rising star, Myspace attracted mostly teenagers and twenty-somethings, offering them a place to express themselves online.