Data that lives forever is possible: Hitachi

TOKYO (AFP) - As Bob Dylan and the Rolling Stones prove, good music lasts a long time; now Japanese hi-tech giant Hitachi says it can last even longer - a few hundred million years at least.

The company on Monday unveiled a method of storing digital information on slivers of quartz glass that can endure extreme temperatures and hostile conditions without degrading, almost forever.

And for anyone who updated their LP collection onto CD, only to find they then needed to get it all on MP3, a technology that never needs to change might sound appealing.

"The volume of data being created every day is exploding, but in terms of keeping it for later generations, we haven't necessarily improved since the days we inscribed things on stones," Hitachi researcher Kazuyoshi Torii said.