The Straits Times
Published on Sep 21, 2012

Newcomers aim to knock Mad Men off Emmys throne


LOS ANGELES (AFP) - Cult retro series Mad Men and comedy hit Modern Family are Emmys favourites again this weekend - but a bunch of newcomers could yet produce surprises at the annual United States (US) television awards show.

Mad Men, which has broken records by winning Best Drama every year since its 2007 premier, is vying for the biggest prize once more, along with a brace of others from its 17 nominations at Sunday's Primetime Emmy Awards ceremony. The beautifully stylized show, about life and love in a 1960s New York advertising agency, is up against Boardwalk Empire, British-made Downton Abbey, Breaking Bad, Game Of Thrones and Homeland for the top gong.

With 11 nominations, HBO's big-budget epic series Game Of Thrones will hope to follow up on its success at last weekend's Creative Arts Emmys - the technical trophies - where the fantasy drama swept the board.

Thriller Homeland, starring Claire Danes as a CIA agent probing a US Marine suspected of planning a terrorist attack, is only in its first season but has earned rave reviews and nine Emmy nominations for pay channel Showtime.