The Straits Times
Published on Sep 19, 2012

Readers Digest in new push in print, digital


NEW YORK (AFP) - United States publishing giant Reader's Digest is expanding - both in print and digital.

The company which emerged from bankruptcy in 2010 said last week it will increase the frequency of its US flagship Reader's Digest Magazine to 12 editions per year from 10, for both print and tablet.

In a statement last week, Reader's Digest said it is on pace for 200,000 digital subscribers by the end of the year, along with 5.5 million print subscribers.

"In the past, print economics have driven many of the decisions made in the publishing industry. As digital becomes a driving force for our business, the economics are changing as well," said Mr Robert Guth, president and chief executive of The Reader's Digest Association.