Facebook shakes up engineering teams in mobile move
MENLO PARK, California (AFP) - Facebook on Thursday said that it has shaken up its engineering teams to make targeting smartphones a top priority at the world's leading social network.
"We have really just re-organised the company to build faster on mobile," Facebook director of product management Peter Deng said during a briefing with reporters at the company's campus in Menlo Park, California.
"In the past six months we transplanted mobile engineers to the other teams," he continued. "Slowly, over time we are making everyone a mobile engineer." Facebook users have been shifting from accessing the social network on desktop computers or laptops to smartphones and tablet computers, where the company doesn't serve-up money-making ads.
About 7,000 different models of mobile devices are used daily to connect with Facebook and the challenge is to tailor experiences for each gadget, according to Facebook product manager Mick Johnson.