The Straits Times
Published on Sep 10, 2012

Toys R Us to release "kid safe" tablet, the "tabeo"


NEW YORK (AFP) - As the tablet wars heat up, Toys R US on Monday announced it was launching its rival to the market-leading iPad, with "kid safe" content. The device called "tabeo" will be available from Oct 21, at a cost of US$150 (S$185).

The seven-inch tablet using Wi-Fi and running on the Android operating system includes 50 free, preinstalled apps designed for children.

"Over the past year, we've spent considerable time talking to parents and children to determine what features and functions they really want in a kids' tablet, resulting in tabeo," said Mr Troy Peterson, vice-president at Toys R Us.

"We are proud that tabeo offers robust and flexible parental controls that can help protect children as they surf the Internet, and we are pleased to offer the tabeo App Store, which features only kid-safe content carefully curated by the Toys R Us team." The device has preloaded a number of books, educational programs and games.