The Straits Times
Published on Sep 06, 2012

Twitter tops Facebook in mobile ads: Survey


NEW YORK (AFP) - Twitter is outpacing Facebook in US mobile advertising revenue this year, according to a survey released on Thursday showing a market dominated by Google.

The report by the research firm eMarketer said Facebook, which just rolled out mobile ads for the first time this year, will likely overtake Twitter by 2013 but will not come close to matching Google.

The report estimated Google will take in 2012 mobile ad revenues of US$1.4 billion (S$1.74 billion), or more than half the total for the United States of US$2.6 billion.

Internet radio group Pandora is expected to be second with US$226 million, followed by Twitter with US$129.7 million.