The Straits Times
Published on Sep 06, 2012

S. Korea moves to restrict alcohol advertising


SEOUL (AFP) - South Korea has drafted a new law aimed at restricting alcohol advertising amid mounting concerns over binge drinking and alcohol-related crimes, a government official said on Thursday.

The draft legislation prohibits television programmes targeting teenagers from carrying any alcohol commercials, the Ministry of Health and Welfare said.

It also seeks to ban alcohol advertising on public transport systems including buses, subways, taxi cabs, trains, flights and ferries.

"This is a landmark law in this country aimed at changing public consciousness about alcoholism and attitudes toward binge-drinking," the ministry's Deputy Director Park Chang Kyu said.