Zynga aims for new crop of players with FarmVille 2
SAN FRANCISCO (AFP) - Zynga on Wednesday launched a new version of "FarmVille" as the one-time social games darling tries to win back players to one of the Facebook games that fuelled its rise to stardom.
"We recognise that there are players who have moved on from FarmVille," said Zynga vice president of games Tim LeTourneau.
"We wanted to embrace what three years of technology has brought and reinvent FarmVille as if we were making it fresh today," he told AFP.
"FarmVille 2" is the first Zynga game built entirely with immersive 3-D graphics and debuted in 16 languages - including French, Arabic, Spanish and Chinese - in an unprecedented nod to the original's international appeal.