The Straits Times
www.straitstimes.com
Published on Sep 05, 2012
 
IN SINGAPORE

Growth in organic food demand likely to continue

 
 

Never mind what the people in white laboratory coats are arguing about. Organic food has been, and will likely continue to be, a big hit with Singaporeans.

Supermarket chain FairPrice said its range of organic products, which include fresh produce, groceries and household items, have quadrupled to more than 800 items from 200 in 1998.

Pasar Organic, its housebrand organic range, offers 35 varieties of vegetables, up from about 10 in 2008. The chain sources the vegetables from 11 farms in Thailand.

Sales of organic products at FairPrice's selected supermarkets soared by 35 per cent last year compared to the previous year, said Mr Tng Ah Yiam, the chain's managing director of group purchasing, merchandising and international trading.