SINGAPORE - Even with the absence of world No. 1 Serena Williams, the 2015 edition of the BNP Paribas WTA Finals Singapore presented by SC Global has proven to be a hit with tennis fans.
According to figures released on Thursday by event partner and promoter Lagardere Sports, more than 130,000 spectators from 51 countries attended the 10-day event at the Singapore Indoor Stadium last month.
This is comparable to last year's WTA Finals which drew more than 129,000 fans.
American Williams, the defending champion, had pulled out of this year's competition citing health reasons.
There was also a significant increase in interest from social media. During prestigious season-ender, the wtatennis.com digital platform saw a 24 per cent increase from 2014 in terms of website visits while there were over 440,000 conversations about the #WTAFinals on Twitter from the period Oct 19-Nov 1.
Said tournament director and vice-president for WTA Asia-Pacific Melissa Pine: "Players and fans are at the very core of everything we do at the WTA and bringing our crown jewel event to this part of the world is a significant step in our global strategy to offer greater accessibility to the sport of women's tennis."
This year's US$7 million (S$9.93 million) tournament, held in Singapore for the second time, was won by Poland's Agnieszka Radwanska while the doubles title was claimed by world No. 1 pairing Martina Hingis of Switzerland and India's Sania Mirza.