SingTel S'pore Grand Prix: Formula 1 race goes Singapore Style this year

Lewis Hamilton of Vodafone McLaren Mercedes leads the pack at the start of the SingTel Singapore Grand Prix 2012 Formula One (F1) race on Sept 23, 2012 at the Marina Bay Street Circuit. A series of activities in line with this year's SingTel Singapor
Lewis Hamilton of Vodafone McLaren Mercedes leads the pack at the start of the SingTel Singapore Grand Prix 2012 Formula One (F1) race on Sept 23, 2012 at the Marina Bay Street Circuit. A series of activities in line with this year's SingTel Singapore Grand Prix is set to bring the annual race closer to motorsports fans. -- ST FILE PHOTO: MUGILAN RAJASEGERAN  

A series of activities in line with this year's SingTel Singapore Grand Prix is set to bring the annual race closer to motorsports fans.

It includes "The Big Race", an island-wide search for Singapore's fastest race driver on the Official F1 racing game through four public roadshows as well as "The Singapore Factor", a reality programme starring this year's eight SingTel Grid Girls completing challenges.

This year's Singapore Grand Prix trophy is also designed by a home-grown company, a first for the race, now into its sixth year. The Singapore GP will take place from Sept 20-22.

Said Mr Allen Lew, country chief officer Singapore of SingTel: "We are constantly looking for ways to capture the hearts and minds of Singaporeans with unique F1 experiences. This year, we are going local on all possible fronts. The theme, Formula 1 Singapore Style, aims to create an F1 experience where everyone can be involved - both on and off the race tracks."