One ticket holder at the HSBC Singapore Rugby Sevens will roar away with a new Harley-Davidson bike.
Everyone who buys a ticket to watch the April 15-16 competition at the National Stadium will be entered in a lucky draw.
The draw will be conducted on April 16 and the winner will get a Harley-Davidson Roadster worth $39,000, without a certificate of entitlement.
Rugby fan Aaron Huang, a 37-year-old lecturer, said of the prize: "It will draw more people to buy the tickets to go for the event. At least we have something that makes the Singapore Sevens unique compared to other countries."
Teo Hock Seng, managing director of Komoco Motorcycles, is better known in football circles as the former chairman of S-League club Tampines Rovers.
Explaining his backing of the oval-ball game now, he said: "I've played rugby in the past and I've always enjoyed watching rugby. It's a different game from football but it's a sport which I still cherish today."
While it is a new partnership that was announced yesterday, Low Teo Ping, chairman of Rugby Singapore, and Teo are old friends and former rivals in schools rugby.
In the 1960s, Low represented Raffles Institution while Teo played for St Joseph's Institution.
Low, 71, was a scrum-half while Teo, 70, was a hooker.
Even though the two have been friends for 53 years, they have never collaborated in a partnership like this.
Low said: "I'm pleased that he's come forward to be a part of the Singapore Rugby Sevens. It's a natural fit even though we've never really discussed about this partnership.
"He recognises the value of coming on board because he loves sport. Everyone knows him as a 'football person' but he's a person who enjoys all kinds of sports."
Last year saw the Singapore Sevens make a much-anticipated return to the sporting calendar after 10 years. The 2016 edition was the first of a four-year deal with World Rugby to host a leg of the prestigious HSBC Sevens World Series.
Kenya won the title, beating eventual series champions Fiji in the final. Fiji, now Olympic champions, are back again this year and will be joined by giants South Africa and New Zealand in the 16-team field.
•Tickets for the rugby event are available at www.singapore7s.sg