Tiger Beer has launched its new campaign titled "#SAYITWITHTIGER" with Chinese New Year just around the corner.
Short video clips of celebrities from around the world such as American basketballer Chris Bosh and Spanish footballer Diego Costa are featured on its official website.
Bosh, for example, is filmed executing a lay-up before saying a Chinese New Year greeting, while Costa dribbles a football after saying the same greeting.
Viewers are encouraged to complete the selected celebrity video by uploading their own videos along with the same greeting. There is no limit to the number of entries one can submit.
Other featured celebrities include musician Narelle Kheng from local band the Sam Willows, and American actor Norman Reedus from popular television series The Walking Dead.
Visit the website at http://tigerbeer.com/cny/en_GB/celebrity