Smiles lit up the faces of kids, parents and grandparents at the Cold Storage Kids Run (CSKR) Fun Fest on Sunday as they paired up to complete a 50m run to raise funds for the underprivileged.

It was part of the Kids Run for Fun(ds) initiative, launched by Cold Storage and local sports marketing firm ESG, which encourages kids and families to be active while doing good at the same time.

For every 50m clocked by a parent and child at the specially designed race track at the Fun Fest and the actual Race Day on May 17, CSKR will donate $5 to the adopted charity Care Community Services Society (CCSS). Participants are also invited to donate to the pool of funds which will go towards providing care for underprivileged children at CCSS and their families.

To kickstart the initiative, representatives from Cold Storage and event organiser ESG ran a three-legged race together with kids who are participating in the CSKR. The rest of the CSKR participants as well as members of the public also followed suit, racing down the track to do their part for society and clock as much distance and funds as possible for the charity.

Victor Chia, chief executive of Cold Storage, said: "We want to encourage people to give back to the community, and this initiative is a great way to do so. We hope to see more participants run for fun(ds) on race day!"

Tan Chong Kiat, 39, whose seven-year-old son Gerald will be participating in CSKR, commented: "The three-legged race was fun and a good bonding experience for my son and I, especially as we're giving back to the community together."

Those who still wish to contribute to the initiative can do so at the Cold Storage Kids Run, which flags off on May 17 at The Meadow, Gardens by the Bay.