Olympics: Australian Olympic Committee sues country's largest telco over Rio ad campaign

Xinhua - The Australian Olympic Committee (AOC) has sued Telstra, the country's largest telecommunication company, over the latter's "I go to Rio" advertisement, in the Federal Court.

The AOC said Telstra is trying to mislead the public into believing the company is a sponsor of the Australian Olympic team.

The AOC said the two sides mutually decided not to continue their long-standing partnership last year. Therefore, Telstra's recent "I go to Rio" marketing campaign is regarded by the AOC as a clear attempt to deceive Australians.

Promotions appearing on Channel Seven have described Telstra as the "official technology partner" to Seven's Olympic Games broadcast, and included a modern version of the late Australian singer and songwriter Peter Allen's hit track'I go to Rio'.

Local media reported that Telstra has modified the advertisements after the AOC raised legal concerns.

A Telstra spokesman said the promotions in question reflected the company's existing commercial arrangement with the Seven Network, Australia's Olympic broadcaster.

"Our current advertising simply promotes that commercial arrangement and that Telstra customers get free access to premium content through the Seven app," the spokesman said.

The AOC refused to comment further on the case.