Local media facility rated the best on Tour

Merliza Lim (left), accounts director of PR firm Crowd, and Rose Tan, its consultant.
Merliza Lim (left), accounts director of PR firm Crowd, and Rose Tan, its consultant.ST PHOTO: KEVIN LIM

It may be a tier below the most prestigious events on the Badminton World Federation (BWF) circuit, but the OUE Singapore Open has emerged top in its own way.

The Superseries event was awarded the inaugural Best Media Facility 2015 award by the AIPS (Association Internationale de la Presse Sportive) Badminton Commission, beating 18 other tournaments on tour, including the All England Open and season-ending World Superseries Finals.

A six-member committee had evaluated the press facilities at BWF majors, Superseries and selected Grand Prix events.

Singapore Badminton Association chief executive Ronnie Lim said: "We're honoured to receive such an accolade for Singapore to put us on top.

"If you ask various groups of people, not just the media, but players and spectators, a lot of them have highlighted to me that this is an event that stands out."

Yves Lacroix, vice-president at Badmintonphoto, the official photo agency of BWF, added: "It's like a model tournament. If other countries like the United States want to organise a Superseries event, I'd say go to Singapore and see how to do it.

"We looked at different criteria, like Internet speed and reliability, access to courts and responsiveness to requests."

It is not the first time the Singapore Open has been lauded by the AIPS. Last year, it was the only badminton event to be ranked in the top 10 (ninth) in an annual poll for the world's Best Press Facility, behind the Winter Olympic Games, Fifa World Cup and Wimbledon Tennis Championships.

AIPS badminton commission member Raphael Sachetat, who put the event forward for nomination, said much of the ease is down to the experience of the appointed public relations agency, Crowd.

The team has experienced working more than 15 editions of the Singapore Open. Said Merliza Lim, Crowd's accounts director: "It's a joy to be able to do so year after year and being recognised for it ahead of other prestigious events is simply a bonus."

A version of this article appeared in the print edition of The Straits Times on April 14, 2016, with the headline 'Local media facility rated the best on Tour'. Print Edition | Subscribe