Graphic designer wins logo contest

The use of three core colours - Red, white and black, together with a lion to symbolise strength, aggression and passion. Those are the key components to the winning logo entry for the HSBC Singapore Rugby Sevens Tournament Logo Competition.

The competition lasted the whole of last month and the winning entry came from 36-year-old graphic designer Tang Kong Dan.

He won $1,500 in cash and six pairs of two-day tickets to next year's April 16-17 tournament at the National Stadium, whose website and promotional materials like posters will be adorned with his winning artwork.

Tang beat 42 other entries to win the contest judged by Marc Lim, sports editor of The Straits Times, Rugby Singapore senior marketing and communications manager Yap Bee Lian, and representatives from HSBC Singapore as well as the Singapore Rugby Union.

Yap said: "It was a close call between our top five shortlisted logos, which were all strong in creativity and conceptual design.


Tang Kong Dan’s winning design for the logo of the Singapore leg of the World Rugby Sevens Series uses red, white and black with a lion to symbolise strength, aggression and passion. PHOTO: RUGBY SINGAPORE

"In the end, the judges decided on Mr Tang's design as it best captures what we hope to convey - that the event is held in Singapore, where our iconic National Stadium is set to host one of the most highly anticipated legs on the Rugby Sevens circuit."

Explaining his design, Tang said: "The use of red and white represents Singapore's colours and the lion also symbolises Singapore as a Lion City, while black represents a strong sport like rugby."

The HSBC Singapore Rugby Sevens will be the eighth leg of the popular World Rugby Sevens Series.

It will feature the world's top 16 nations, including heavyweights New Zealand and Australia. Next year's tournament, including a Singapore stop after 10 years, is expected to generate more buzz as the faster-paced sevens game will make its Olympic debut in Rio de Janeiro.

A version of this article appeared in the print edition of The Straits Times on October 20, 2015, with the headline 'Graphic designer wins logo contest'. Print Edition | Subscribe