Fuji Xerox Printer Channel have become the latest corporation to join the Singapore Badminton Association's (SBA) Adopt A Player scheme, adopting the Republic's top mixed doubles pair Danny Bawa Chrisnanta and Vanessa Neo.
The Japan-based company presented a $35,000 sponsorship to SBA's chief executive officer Bobby Lee on Tuesday.
Other than supporting the world No. 11 duo, the remainder of the amount will go into supporting the inaugural Corporate League that the SBA is organising this year.
Said Vincent Sim, general manager of Fuji Xerox Printer Channel (Asean): "(We) would like to strengthen our commitment to our local community by partnering SBA.
"We want to partner our young sportsmen towards achieving their goal and dream."
The Adopt A Player scheme was started in 2011. Under the initiative, companies come forward with financial contributions that go towards their adopted players' development, or employ them after their sporting careers are over.