Lunch With Sumiko: F1 boss Chase Carey is looking for a winning formula

Engaging fans is a key driver to keeping Formula One relevant, says head honcho Chase Carey

Mr Chase Carey at the Singapore F1 last year. He believes F1 must plug in digitally, by allowing stars and players to expand their reach, as this is good for connecting and engaging fans. American Chase Carey took on the driver's seat of Formula One
American Chase Carey took on the driver's seat of Formula One after a long and distinguished career in broadcast media. He describes F1 as a sport that "truly shocks and awes".ST PHOTO: KEVIN LIM

There's something about Chase Carey people never fail to mention and, up close, his handlebar moustache is quite a sight to behold.

It is thick, white, bushy and bristly, with each side symmetrically twisted and twirled into an impressive curl.

Please or to continue reading the full article.

Get unlimited access to all stories at $0.99/month

  • Latest headlines and exclusive stories
  • In-depth analyses and award-winning multimedia content
  • Get access to all with our no-contract promotional package at only $0.99/month for the first 3 months*

*Terms and conditions apply.

A version of this article appeared in the print edition of The Sunday Times on December 01, 2019, with the headline 'Looking for a winning formula'. Print Edition | Subscribe