Football: SMRT, FAS in tie-up to promote S-League for the next three years

Tampines Rovers' Jermaine Pennant on an MRT train with his photo on it.
Tampines Rovers' Jermaine Pennant on an MRT train with his photo on it.ST PHOTO: LIM YAOHUI
The train, with logos and shots of other players, will be in operation on the East-West Line from today until April 7.
The train, with logos and shots of other players, will be in operation on the East-West Line from today until April 7.ST PHOTO: LIM YAOHUI

SINGAPORE - The S-League has already enjoyed a heightened profile in recent weeks, and just two days before the season kicks off on Saturday, it received another boost.

SMRT and the Football Association of Singapore on Friday announced that the local transport operator would promote the S-League across its commercial and retail network. The partnership is for three years.

Right after the announcement was made at Marina South Pier MRT Station, a train - sporting the logos and photos of selected players from each of the nine clubs - went straight into service. It will be in operation on the East-West line from today until April 7.

Match highlights will also be shown on TV screens on MRT platforms from Feb 18 while posters will be put up at train stations closest to the stadiums.

Said Lim Kia Tong, vice-president of the Football Association of Singapore (FAS): "This partnership will help us to reach out to more people... more Singaporeans will be able to feel the excitement of the S-League."

Dawn Low, SMRT commercial managing director added: "We've discussed extensively... to brainstorm on how to bring the love of football to the heartlands.

"This will be big boost for the league and clubs. I'm very excited like everyone else."

"It's a happy thing for new partners to come on board. That augurs well for us, and I hope more corporations can come forward to support Singapore football," said S-League chief Lim Chin.