Football: Shirt sponsorship revenue up 13 per cent in Europe's top leagues

Revenue from shirt sponsorship in Europe's top football leagues has risen 13 per cent to S$1.26 billion.
Revenue from shirt sponsorship in Europe's top football leagues has risen 13 per cent to S$1.26 billion. PHOTO: AFP

LONDON (REUTERS) - Revenue from shirt sponsorship in Europe's top football leagues has risen 13 per cent to €830 million (S$1.26 billion) this season, powered by a 35 per cent increase in England's Premier League, according to a new report.

The Repucom European Football Jersey Report said revenue in 2015-16 had gone up from €736 million last season.

The document covered shirt sponsorship deals in the Premier League, Germany's Bundesliga, Spain's Primera Liga, Ligue One in France, Italy's Serie A and the Dutch championship.

The biggest rise was in the Premier League with shirt sponsorship revenue reaching €330 million, almost 40 per cent of the total for Europe's top six leagues.

"At its current rate of growth, we could see European football shirt sponsorship investment top one billion euros within the next few seasons," said Repucom UK and Ireland managing director Jon Stainer.

"The Premier League continues to drive this trend with year on year investment growing faster than any other league on the continent. It is an industry that attracts big money from abroad which underlines the appeal European football has internationally."

The United Arab Emirates is the biggest investor in the top six leagues with €163 million spent on shirt sponsorship in 2015-16, an increase of 9 per cent on its outlay last season.

Germany (€136 million) is the second highest followed by the United States (€87 million), driven largely by investment from the automobile sector.