Football: Liverpool sew up record deal with New Balance to supply kits for $600 million

Liverpool's players celebrate after Phillipe Coutinho (10) scored the winning goal during the FA Cup fourth round replay match between Bolton Wanderers and Liverpool in Bolton, Britain on Feb 4, 2015. Premier League giants Liverpool on Thur
Liverpool's players celebrate after Phillipe Coutinho (10) scored the winning goal during the FA Cup fourth round replay match between Bolton Wanderers and Liverpool in Bolton, Britain on Feb 4, 2015. Premier League giants Liverpool on Thursday announced that they have agreed the biggest kit supplier deal in their history with American sportswear manufacturer New Balance. -- PHOTO: EPA

LONDON (AFP) - Premier League giants Liverpool on Thursday announced that they have agreed the biggest kit supplier deal in their history with American sportswear manufacturer New Balance.

In 2012, Liverpool signed a six-year deal worth £25 million (S$51 million) a season with Warrior Sports, whose parent company is New Balance.

Their kits will be made by New Balance from next season in a deal reportedly worth up to £300 million.

"We are thrilled to announce this partnership with one of the world's leading sportswear brands, which is a record-breaking deal for the club," said Liverpool's chief commercial officer Billy Hogan.

"Like Liverpool FC, New Balance has over 100 years of heritage and a global footprint and they have a presence in many countries across the world, which will all feature LFC kit."