LONDON (AFP) - Hull City manager Steve Bruce believes owner Assem Allam will ultimately succeed in his bid to change the football club's name to Hull Tigers, he said in comments reported on Saturday.

Allam revealed earlier this week that he put Hull up for sale in April after the Football Association rebuffed his attempt to rebrand the club.

But the 75-year-old Egypt-born British businessman has launched a process of arbitration with the FA - not the Court of Arbitration for Sport, as was originally reported - and Bruce thinks he will end up getting his way.

"I think there will be a positive outcome. That means he will stay and he will win his case. I genuinely believe that will be the case," the Englishman said.

"Those are my thoughts. We have seen change before. One club (Wimbledon) went from London to Milton Keynes. Arsenal left Highbury (for the Emirates Stadium). I never thought that would have happened back in the day.

"Or Manchester City leaving Maine Road. The fans even sang 'Maine Road till we die'. But they moved into a nice new stadium (the Etihad) and everyone forgot about it."

Allam's commitment to changing Hull's name has put him in opposition with some of the club's fans, who formed a group called City Till We Die in order to oppose his proposals.

He has complained that the word "City" is "lousy" and "common" and argued that rebranding the club as Hull Tigers would make them more marketable.