Italian club Napoli have unveiled a new away kit that is sure to go down in football fashion history as one of the worst-looking kits.
Their latest masterpiece: a jersey styled to look like denim.
If you've ever thought to yourself, "I wish they made football shirts that look like jeans", your prayers have been answered.
That was precisely the thinking behind Napoli's third kit for the 2014/2015 season, said the club's head of marketing Alessandro Formisano, according to Football Italia.
He said: "The shirt, as you can see, is designed as if it were a pair of trousers. We have included on the kit the same details as a pair of denim pants. It will be ideal for going to the stadium."
Thankfully, the shirt isn't made of actual denim. Instead, it's 92 per cent polyester and eight per cent spandex. Still, the effect is really convincing, as these close-up shots from the club's store show.
Fan reaction was, understandably, mostly negative.
Some praised the club for being fashion forward, after debuting a camouflage print kit last year:
Others ruthlessly mocked the club:
Then there were those that just seemed confused, thinking the shirts are genuinely made of denim:
Would you ever don a denim jersey?
