The Football Association of Singapore (FAS) is broadening the game's appeal with a Cubs Grassroots Football Programme, which kicked off at Sembawang Primary School on Sunday morning.

Organised by the FAS' Grassroots and Women's Football Department, this new community outreach initiative targets children between ages seven and 12.

Held on a weekly basis, it will provide a platform to develop basic skills.

The FAS hopes that this move will broaden the talent base for Singapore football.

"The more we widen the base, and the earlier we get kids playing football, the better our chances of developing stronger national teams in future," said FAS vice-president Bernard Tan.

On Sunday, 48 Sembawang Primary pupils participated in the programme that will also be expanded to other primary schools in the area.

The cost is $50 per month, and $24 per month thereafter.

Participants will also receive a set of Cubs football attire as part of the package.

Said 11-year-old Qistina Kamal who was the sole female participant on Sunday: "I had fun today and made some new friends too. I'm looking forward to picking up new skills. I have dreams of representing the Singapore women's national team one day."

The Cubs Programme will also be rolled out at Queensway Secondary School on April 19, targeting girls from primary schools in the vicinity.