Last year, The Straits Times teamed up with Komoco Motors to send two contest winners to watch three World Cup matches in Brazil.

With Europe's quadrennial football extravaganza coming up next June, ST has once against partnered Komoco, sole distributor of vehicles made by World Cup and European Championship sponsor Hyundai, to send one reader to France to catch three Euro 2016 matches.

And that reader will watch the top-class action from the footballing hotbeds of Paris and Marseille, no less.

"We've been doing this since the 2002 World Cup in Japan and South Korea," said Komoco Motors managing director Teo Hock Seng.

"We know that Singapore is a football-crazy country, and we want to feed the craze by giving a football fan a chance to watch three games in two football-mad cities - Paris and Marseille."

The ST-Komoco Motors contest aims to showcase the passion of Singaporean fans by asking them to describe, in 100 words, which European Championship moment has had the biggest impact on them. The contest closes on Jan 15.

The winning reader will travel to Paris and Marseille from June 27 to July 3.

Travel, accommodation and costs for selected meals will be covered and the winner will get to watch one round-of-16 match and two quarter-finals.

The contest has piqued the interest of Singaporean football fan Titus Tan. The 35-year-old sales executive, who supports England and Manchester United, has never been to Europe to watch football.

He said: "It's much better than any lucky draw that gives out iPads. As a football fan, it'll be like unlocking an achievement to be able to watch the Euros live.

"It's such a big tournament that happens once in four years, and, even if I had the money, I don't think it's easy to get tickets."