Football: EPL champs Manchester United strike 3-year deal with Indian tyre firm Apollo

Manchester United's Danny Welbeck (centre) celebrates scoring his side's fourth goal against Swansea City at the Liberty Stadium on Saturday, Aug 17, 2013. United on Wednesday, Aug 21, 2013, announced that they have signed a three-year, regional
Manchester United's Danny Welbeck (centre) celebrates scoring his side's fourth goal against Swansea City at the Liberty Stadium on Saturday, Aug 17, 2013. United on Wednesday, Aug 21, 2013, announced that they have signed a three-year, regional sponsorship agreement with Indian tyre firm Apollo. -- FILE PHOTO: AP 

LONDON (AFP) - English Premier League football giants Manchester United on Wednesday announced that they have signed a three-year, regional sponsorship agreement with Indian tyre firm Apollo.

Under the terms of the agreement, the firm becomes United's "official tyre partner" in the United Kingdom and India.

"Apollo Tyres is a leading player in the tyre industry and its rate of growth and development into new territories made it an attractive partner for the club," said United Group Managing Director Richard Arnold.

United have struck a number of similar agreements in the last year.

Apollo joins firms such as Mamee, the club's official noodles partner, and Yanmar, United's official diesel engineer partner, in associating itself with the 20-time English champions.