Football: Bundesliga signs 5-year global deal with 21st Century Fox

Leverkusen's midfielder Lars Bender (right) and Bayern Munich's French midfielder Franck Ribery vie for the ball during the German first division Bundesliga football match in the western German city of Leverkusen on Saturday, Oct 5, 2013. The Bu
Leverkusen's midfielder Lars Bender (right) and Bayern Munich's French midfielder Franck Ribery vie for the ball during the German first division Bundesliga football match in the western German city of Leverkusen on Saturday, Oct 5, 2013. The Bundesliga has signed a five-year global broadcasting agreement with 21st Century Fox, it said on Monday, Oct 14, 2013, as it seeks to broaden its international exposure and close the gap on the richer English and Spanish leagues. -- FILE PHOTO: AFP

BERLIN (REUTERS) - The Bundesliga has signed a five-year global broadcasting agreement with 21st Century Fox, it said on Monday, as it seeks to broaden its international exposure and close the gap on the richer English and Spanish leagues.

The five-year deal, starting from the 2015/16 season, will see matches from the top two German divisions broadcast in every country in north and Latin America, a majority of countries in Asia including Japan, as well as selected European territories.

"These deals underline the fact that the Bundesliga has been recognised as a top media right in the sports business world,"said German football league (DFL) CEO Christian Seifert in a statement.

"The collaboration with global partner 21st Century Fox gives German professional football new chances for wide global reach and growth in the near future."

Neither the DFL nor Fox released any financial details of the agreement.

The Bundesliga has been experiencing a financial boom in the last few seasons with record attendances, growing television rights revenues, including from international deals, while also enjoying success on the pitch.

Turnover rose to over 2 billion euros (S$3.4 billion) in 2011/12 from one billion euros in 2001-02. The top-flight clubs posted a combined profit after tax of 55 million euros and a total turnover of 2.081 billion euros in 2011/12, up 7.2 per cent from 1.94 billion euros in the 2010-11 season, the DFL has said.

Treble winners Bayern Munich and Borussia Dortmund posted their best ever results in the past fiscal year.

The Bundesliga also enjoys the world's highest average attendance per league game with over 44,000 spectators in the 2011/12 season. The English Premier League is in second place with 34,000.

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