Singapore fans of cricket's Indian Premier League (IPL) can now catch the world's best players without needing a long-term contract.
For a one-off fee of $33.90, they can watch the April 5-May 21 tournament on Eleven Sports' digital platform elevensports.sg. This works out to about 55 cents for each of the 60 matches. A daily pass is also available for $2.99. After April 9, the package will cost $41.90.
In contrast, cable TV operator SingTel is offering IPL along with a variety of Tamil and Hindi films and shows for $98.34 a month.
Last year, SingTel offered an IPL subscription via a 12- or 24-month contract of the Cricket Starter pack at $19.90 a month, which amounted to a minimum outlay of $238.80. StarHub has a monthly cricket pack available at $32.10, which for the duration of the IPL will mean a spending of $64.20.
Eleven Sports Singapore managing director Shalu Wasu said: "We are committed to our core strategy to reach all fans with the biggest and best sports content at an affordable price with any time, anywhere viewing options."
Cricket package up for grabs
Win a subscription worth $33.90 to watch the Indian Premier League 2017 cricket matches on Eleven Sports' digital platform elevensports.sg
All The Straits Times readers have to do is answer the following questions:
• Which player fetched the highest contract in the IPL auction this year?
• With which sports broadcaster can you sign up to view the IPL matches without a long-term contract?
E-mail your answers with your full name, NRIC number, address and mobile number to STSportsContest@sph.com.sg
Ten winners will be selected and notified. The judges' decision is final. Terms and conditions apply.
Closing date: 2pm, March 31.
The IPL (averaging 31,750 spectators at matches) ranked sixth last year among the most-watched sports leagues in the world, after the United States' National Football League (68,278), German football's Bundesliga (43,331), US College Football Division I (43,288), English Premier League football (36,464) and the Australian Football League (33,428).
After its ninth edition last year, the IPL's brand value was pegged at US$4.16 billion (S$5.83 billion) by global valuation and corporate finance adviser Duff & Phelps.
According to India's The Economic Times, last season's IPL 9 amassed about 25 billion rupees (S$535.6 million) in overall revenue, growing at a double-digit clip from the year before.
This year's IPL will see many top cricketers like Indian captain Virat Kohli, South African hard-hitter A.B. de Villiers, explosive West Indies opener Chris Gayle and the new English fast-bowling sensation Tymal Mills.
It will also have England all-rounder Ben Stokes, who was bought for a league record £1.7 million (S$2.96 million) by Rising Pune Supergiants in last month's players' auction.