Commercial ventures which use Cristiano Ronaldo's image

Real Madrid's Cristiano Ronaldo. On Monday, his image rights has been acquired by Mint Media, a Hong Kong-based company owned by Singapore billionaire Peter Lim.
Real Madrid's Cristiano Ronaldo. On Monday, his image rights has been acquired by Mint Media, a Hong Kong-based company owned by Singapore billionaire Peter Lim.PHOTO: REUTERS

HE IS the world's highest-paid footballer, earning US$76.9 million in this year alone. He is also one of the most well-known and popular figures in the world of sport.

And on Monday, Cristiano Ronaldo's image rights has been acquired by Mint Media, a Hong Kong-based company owned by Singapore billionaire Peter Lim.

The Real Madrid superstar has a slew of commercial endorsements worth US$27 million. Here is the list of sponsors which use his image:

Hair: Clear shampoo.

He chose this brand because he loves the shampoo. He said: "If you (want to) see the results, you can look for my hair and you will see why I have a beautiful hair."

Mouth: Facial Fitness Pao.

An exercise device created by Japan, users insert the device into their mouth and bob their heads to tone and tighten muscles in the face.

 

Fashion: Emporio Armani Underwear & Jeans.

The former Manchester United player followed David Beckam's route in modelling where he was featured in a video sporting the famous Italian brand's clothing titled "Housekeeping featuring Cristiano Ronaldo".

Underwear: CR7 Underwear & Fashion Line.

Ronaldo co-designed men's underwear in a collaboration with Richard Chai, a famous fashion designer and Danish Company JBS, a textile company.

Shoes: Nike.

In 2014, Nike also launched the Mecurial Superfly CR7 World Cup Edition before the World Cup Finals in Brazil. It is reported that he earns £14.1 million a year from Nike.

Game: Konami's Pro Evolution Soccer.

Ronaldo is the cover star for the Japanese football computer game in the 2012 and 2013 versions.

Phone: Samsung.

The phone company released an advertisement before last year's World Cup Finals which featured numerous famous players such as Ronaldo, Lionel Messi, Wayne Rooney and Iker Casillas.

Watch: Tag Heuer.

The watch company endorsed him alongside Formula One driver Jenson Button in a video titled: "Ronaldo and Button Don't Crack Under Pressure!"

Car: Toyota.

The Japanese car makers featured him in a video titled: "Cristiano Ronaldo. Toyota Champ TVC".

Oil: Castrol Edge Motor Oil.

The oil company released a television film called "Ronaldo: Tested to the Limit" which was a documentary on what makes Ronaldo one of the best footballers of his generation.

Airlines: Emirates.

The UAE airlines produced a video featuring Ronaldo with Pele titled: "All-Time Greats".

Food: Kentucky Fried Chicken (KFC).

Drink: Soccerade, an energy drink company.

Supplement: Herbalife Nutritional Supplement