Eleven Sports Network secures NBA broadcast rights in Singapore for next four seasons

Draymond Green of the Golden State Warriors shoots the ball against LeBron James of the Cleveland Cavaliers, during the NBA Finals in Cleveland on June 8, 2016.
Draymond Green of the Golden State Warriors shoots the ball against LeBron James of the Cleveland Cavaliers, during the NBA Finals in Cleveland on June 8, 2016.PHOTO: AFP

SINGAPORE - Eleven Sports Network will broadcast National Basketball Association (NBA) games in Singapore for the next four seasons, beginning with the 2016-17 season which starts next week (Oct 26), after inking a multi-year broadcast rights deal announced on Tuesday.

Fans who are already subscribers of Eleven - whether through pay-TV services such as SingtelTV, StarHub Go and Toggle or through the Eleven website or its mobile application - can watch the games on Eleven channels without additional charges.

The four-year deal gives Eleven broadcast rights to televise the regular season, All-Star game, NBA Playoffs, as well as the Conference Finals and Finals. It also includes repeat primetime telecasts and NBA highlights programmes, including NBA Action and daily highlights.

Eleven, which has three channels - Eleven, Eleven Sports and Eleven Plus - replaces StarHub as NBA's broadcast partner, after the pay-TV service's partnership with NBA expired this month.

Said Eleven Sports Network Group's managing director Danny Menken: "The NBA is one of the biggest sports properties in the world and we are delighted to be the network bringing it to fans in Singapore."

NBA Asia's managing director Scott Levy added: "Singapore is an important market for us and we've conducted numerous events here, including the recent introduction of the Jr. NBA program, marking the sixth South-east Asian country to adopt our youth development platform... We look forward to bringing even more NBA experiences to our Singaporean fans."

Eleven also broadcasts English Premier League matches and the Fina/airweave Swimming World Cup.

Fans can subscribe via www.elevensports.sg or through the Eleven Sports Network app, avialable for download from the Google Play or the App Store.