Youth and tech-savvy are targets for this year's World Intellectual Property Day

The youth and the tech-savvy are the target groups at Singapore's World Intellectual Property (IP) Day this year.

The event was held at Toa Payoh HDB Hub Mall on Friday evening.

Newly-launched initiatives include Singapore's first IP activity booklet for kids - titled, A Day In The Life Of Jacob, to be given out to about 50,000 Primary 5 students nationwide. A new Facebook video application, The Complainer, was also announced. It stars actress Michelle Chong and has already garnered nearly 400 'likes' so far.

Over 1000 members of the public attended the event organised by the Honour Intellectual Property (HIP) Alliance, Intellectual Property Office of Singapore's flagship public outreach initiative.

Senior Parliamentary Secretary for Ministry of Communications and Information and Ministry of Education, Ms Sim Ann, who was guest-of-honour at the event, said: "We must continue to give due recognition and respect to IP creators and their original works to encourage the development of Singapore's creative talents."

The event aimed to heighten public awareness and respect for IP by demonstrating how various forms of IP and creative works have shaped and enriched the lives of Singaporeans.