Will traditional local delights such as ang ku kueh and Teochew pastries disappear one day? There are currently over 40 items inscribed in Unesco's list of intangible cultural heritage in need of urgent safeguarding. What are governments around the world doing to preserve local traditions in danger?

The sixth episode, "Disappearing Traditions", looks into how cultural practices and expressions are vanishing in the face of threats such as industrialisation and popular culture. What have we done to ease the diminishing rate? Are our actions quick enough?

Watch the 2-minute animation to understand why it matters.

About "Why It Matters":

"Why It Matters"（关我什么事） is one of 10 SPH-produced short form digital video series as part of a pilot Public Service Broadcast initiative. This 8-part animation series focuses on the sights and sounds that are gradually disappearing from this world, including languages, culture, flora and fauna.

This series is also available on the zaobao.sg website and mobile app.