THE Singapore Press Holdings (SPH) iink Awards are back this year, with a quest for the wackiest advertisements.

Based on the theme of Alice In Wonderland, the prestigious awards will recognise the "maddest, muchiest, most magical" ideas that demonstrate the best use of the full spectrum of SPH's media platforms.

Nominations are now open for nine categories, ranging from print ads to digital, radio and out-of-home ads.

Points will be allocated to the winners and finalists of each category. The entry which scores the highest points will be named overall Grand Prix winner.

The highest-scoring agencies across all categories will be crowned the iink Creative Agency Of The Year and the iink Media Agency Of The Year respectively.

Entries must have appeared in SPH newspapers and other SPH media platforms between June 1 last year and May 31 this year. The submission deadline is May 31.

More information is available at www.sphiinkawards.com.sg