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Wanted: Master media agency to handle bulk of govt ad spending
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Rachel Au-Yong
The Government is, for the first time, looking to consolidate a chunk of the money it spends on marketing in a year into a single contract.
According to tender documents seen by The Straits Times, the Ministry of Communications and Information (MCI) wants a master media agency to take charge of buying ad space for the Government on digital and non-digital platforms.
