Foodie haven Jalan Kayu - together with Holland Village and Serangoon Gardens - has been designated an "identity node”.
The coveted label marks it as a place with “strong character and distinctive identity” under a scheme launched in 2002.
The three areas are the latest to be added to the list, which now numbers 18, including Balestier and Siglap Village.
In its Draft Master Plan, the URA revealed it intends to improve access and visitor experience to the historical street.
Once a quiet access route leading to the Royal Air Force base in Seletar, the Jalan Kayu area is now being developed into the Seletar Aerospace Park.
The new aviation hub has contributed to the lunchtime crowd, and with that, parking woes.
It gets worse at dinner, where cars outnumber the 135 lots in a single carpark so motorists park in the drives of landed homes.
That problem will be tackled by improving the Lorong Semat link between the narrow road and nearby Thanggam LRT station, giving diners a more convenient mode of transport.
Another problem centres on the lack of a dedicated pavement on the side of the shophouses which house the eateries.
A row of trees will be planted beside the walkway acting as both buffer and a beauty touch.