Trendy coffee culture fuels success of coffee festival, with 10,000 people visiting

The overwhelming response at the Singapore Coffee Festival on June 11, 2016.
The overwhelming response at the Singapore Coffee Festival on June 11, 2016.ST PHOTO: DESMOND WEE
Crowds at the Singapore Coffee Festival at the F1 Pit Building on June 11, 2016.
Crowds at the Singapore Coffee Festival at the F1 Pit Building on June 11, 2016.ST PHOTO: DESMOND WEE

Over 10,000 people attended the third day of the Singapore Coffee Festival on Saturday (June 11). The unanticipated turnout prompted organisers to stop ticket sales at the door at 2pm, when lines to get into the festival snaked down the corridor of the F1 Pit Building where the festival is being held. Tickets will not be sold on Sunday either.

Inside, crowds filled the festival's two storeys, flocking to their favourite cafes and coffee vendors, including Common Man Coffee Roasters and Stranger's Reunion.

New coffee purveyors were popular too, with festival-goers forming long lines for vendors like Roasted In Japan, a project dedicated to promoting the best roasters and brewers from around the country, and Made Cold, a large-scale cold brewing coffee company which started here five months ago and officially launched at the festival.

There are over 100 vendors, from cafes and coffee roasters to stalls selling fashion, books and homewares boutiques, taking part in the inaugural festival, which ends tomorrow.

Ms Goh Wee Wang, general manager (consumer) of Sphere Exhibits, a subsidiary of Singapore Press Holdings which organised the event, attributes the festival's success to the trendiness of cafes and coffee culture in Singapore.

"We wanted to bring all the cafes and coffee experts together, to make it a one-stop shop. People would have heard of a lot of these popular hipster cafes which are here, but not had the time to check them out. Here they can hop from one to another, get to try them out in one place. The response has been amazing," she says.

To prevent the last days of the festival from becoming too crowded, tickets will no longer be sold at the door today or tomorrow.

Though she felt the festival was a bit too crowded, coffee lover Ms Lai Yan, 19, says she enjoyed the event. "I am surprised by how many vendors are here, it's a good variety. There is something for everyone, if you like making coffee at home or if you are someone who just likes to drink coffee, like me," she says.