From today, Straits Times readers have the chance to win tickets to watch powerhouse singer Christina Perri or boyband One Direction perform live, holidays in the Maldives and free meals at some of the best restaurants in Singapore.
These are among the many treats up for grabs for readers of Singapore's most-read paper, which celebrates its 170th birthday in July.
Said Straits Times editor Warren Fernandez: "Not many organisations in Singapore can lay claim to a history going back 170 years. We wanted to mark this anniversary with some special treats for our loyal readers. So, who better to turn to for ideas on this than our own ST beat correspondents?"
Some of the giveaways have been specially selected by the paper's senior beat writers, including food writers Wong Ah Yoke and Tan Hsueh Yun.
The contest opens today. The first set of prizes includes 10 pairs of tickets to Christina Perri's concert at Resorts World Sentosa on Feb 27 and a seven-course dinner for two, with wine pairing, at acclaimed French fine-dining restaurant JAAN.
To try their luck, readers just need to answer a question about the prize they want. Other goodies include a holiday package to the private island paradise of Club Med Kani in the Maldives, and front-row seats to see One Direction perform in Singapore next month. Readers can visit the website 1845.straitstimes.com for more contest details. Throughout the year, more new treats will be unveiled on the website.
Readers can also look forward to sneak previews of blockbusters and exclusive access to tech toys.
The year-long giveaway is supported by brands such as cruise operator Star Cruises, concert organiser Midas Promotions and Club Med.
Said Mr Michael Hosking, managing director of Midas Promotions Asia: "The Straits Times has been part of our lives for a long time and has continuously supported live music and the arts.
"We are honoured to be able to give back and hope The Straits Times will continue to rock on."
Besides the giveaways, the newspaper will also get a brand new look as the paper, its website and mobile apps are being revamped.
To better reach out to readers, a series of forums has also been lined up, so readers can speak to their favourite writers, including senior writer Wong Kim Hoh and senior education correspondent Sandra Davie, among other experts.
Said the paper's managing editor Ignatius Low: "We are honoured that so many partners have been willing to work with us on our ST170 Treats programme, and it attests to the continued strength of the paper in reaching out to the Singapore news audience. This is just the first batch and we have lots more on the way."