South Korean Shilla officially launches duty free stores at Changi Airport

SINGAPORE - Duty-free shoppers at Changi Airport now have a wide array of cosmetics and perfumes to choose from.

Across the three terminals, there are 182 brands - about 80 of which are available at the airport for the first time and 26 which cannot be found anywhere else in Singapore.

They include Aromatica, Ghost Perfume and Jean Louis Scherrer Perfume, said South Korean firm Shilla Duty Free.

To celebrate the grand opening of its new stores on Tuesday, Shilla which moved into Changi more than four months ago, is also offering special discounts and free gifts.

The airport retailer which has stores in South Korea, Macau and now Singapore had ousted incumbent Nuance Watson in a hotly contested fight to run the airport's 19 perfume and cosmetic stores.

Shoppers have more to look forward to, said Shilla. By June, a new double-storey outlet at T3 will offer facials and beauty consultation services as well as accommodate an in-house cafe.

Changi Airport Group's senior vice-president (Airside Concessions) Ivy Wong, said that with Shilla, Changi has strengthened its retail value proposition for both Singaporean shoppers as well as international travellers.

"The suite of newly revamped beauty stores by The Shilla Duty Free positions Changi as the best location in Singapore and the region to shop for beauty products," she said.

Mr Jason Cha, a senior executive vice-president at Shilla Duty Free said: "As an international hub for travellers, Singapore is the perfect location to create a beauty epicentre for the region, and we are confident that our expansive offering will be warmly welcomed."

The firm's ambassadors, South Korean pop stars TVXQ and Chinese actress and model, Angelababy were at the airport to celebrate the grand launch, creating quite a stir among fans who had turned up to catch a rare glimpse of the stars.

karam@sph.com.sg