SINGAPORE - Singapore Airlines (SIA) has launched a new loyalty scheme for small- and medium-sized firms which may not qualify for the existing frequent flyer programme for businesses.
The new scheme, launched last month, is designed to reward both corporations and employees when they fly with SIA and SilkAir, the airline said on Tuesday (July 4).
About 300 to 400 firms have signed up for the scheme since its launch.
Companies will earn HighFlyer points while employees continue to earn KrisFlyer miles each time an employee flies with any of the two carriers.
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Unlike the current corporate programme which requires an annual minimum spending of $50,000, the new programme does not have any such requirement.
For every $1 spent on tickets, participating firms will earn five HighFlyer points.
Businesses have the flexibility of choosing how and when to utilise HighFlyer points earned, with the option to offset future ticket purchases partially or in full for flights on SIA or SilkAir to more than 100 destinations across 30 countries.
Through a self-service Web portal, corporations can check HighFlyer points balance, utilise HighFlyer points, manage travellers and bookings, and download e-statements.
SIA's vice-president for sales and marketing Campbell Wilson, said the new scheme "highlights SIA's commitment to constantly enhance the benefits for our corporate clients and business travellers".
Firms that reach a stipulated annual spend will have the choice of transferring to the SIA Corporate Travel Programme, to enjoy additional benefits, he said.