SINGAPORE - The Singapore Airlines (SIA) brand, including the role of the iconic Singapore Girl, looks set for a major overhaul as SIA pushes for transformation amid major challenges.
The airline is on the hunt for an agency or agencies to handle integrated strategy, brand and creative, media, content, website, app and production.
Already a subscriber? Log in
Read the full story and more at $9.90/month
Get exclusive reports and insights with more than 500 subscriber-only articles every month
ST One Digital
$9.90/month
No contract
ST app access on 1 mobile device
Unlock these benefits
All subscriber-only content on ST app and straitstimes.com
Easy access any time via ST app on 1 mobile device
E-paper with 2-week archive so you won't miss out on content that matters to you
