The Straits Times retains Newspaper of the Year title in advertising survey

The Straits Times (ST) has retained its title as Singapore's Newspaper of the Year in an annual survey of 900 trade professionals by Marketing magazine.
The Straits Times (ST) has retained its title as Singapore's Newspaper of the Year in an annual survey of 900 trade professionals by Marketing magazine.PHOTO: ST FILE

SINGAPORE - The Straits Times (ST) has retained its title as Singapore's Newspaper of the Year.

An annual survey of 900 trade professionals by Marketing magazine showed that the flagship daily held on to its No. 1 spot ahead of The Business Times, which was also second on last year's list.

Marketing, a monthly publication on advertising, marketing and media intelligence in Asia, documents Singapore marketers' preferred newspapers.

Singapore Press Holdings (SPH), which publishes the ST, saw eight of its publications making Marketing's Top 10.

Lianhe Zaobao was No. 4, The New Paper No.5, My Paper No.7, Lianhe Wanbao No.8, Berita Harian No. 9 and Shin Min Daily News No.10.

Editor-in-chief of SPH English/Malay/Tamil Media and Straits Times editor Warren Fernandez said: "Advertisers are very savvy and go where the audience is. Which is why at ST, we are very always focused on striving to serve our readers well to keep them with us.

"So when people in the trade recognise us at being tops, it is a reflection of their awareness of what readers think. So we are heartened to retain this top spot."

Business weekly The Edge was ranked sixth in the survey while MediaCorp's Today came in third.