The Straits Times is Singapore marketers' Newspaper of the Year in 2013

The Straits Times (ST) has defended its title as Newspaper of the Year for at least the fifth consecutive time.

An annual survey by Marketing magazine showed that the flagship daily continues to be a favourite of advertisers here.

Marketing, a monthly publication on advertising, marketing and media intelligence in Asia, documents Singapore marketers' preferred newspapers.

In its July issue, Marketing praised ST's development into a "fully integrated newsroom", with its print and online divisions working in tandem to supply news to readers in real time.

It pointed out that ST Online is currently recognised as Asia's best newspaper website by Wan-Ifra, a global organisation of the world's press, and that its reach has increased to about three million unique visitors each month.

The magazine also highlighted ST's attention to live blogging over the past years, especially its coverage of landmark events such as Singapore's General Elections and this year's Oscars.

Singapore Press Holdings (SPH), which publishes ST, saw eight of its other publications making Marketing's Top 10, up from seven last year.

The Business Times retained its No. 2 ranking from last year. The New Paper was No. 5, My Paper No. 6, Lianhe Zaobao No. 7, Lianhe Wanbao No. 8, and Shin Min Daily News No. 9. Berita Harian joined the Top 10 for the first time.

Business weekly The Edge was ranked third in the survey and MediaCorp's Today came in fourth.

oliviaho@sph.com.sg