Straits Times launches new Street Smart newsletter targeted at students

Spotted a trend that's about to take Singapore by storm, or have an unusual opinion on a hot topic?

Tell us about it.

The Straits Times is looking for students who want their views heard to contribute to Street Smart, a new online newsletter launched on Thursday.

The newsletter brings the latest news and features relevant to university and polytechnic students straight to them.

The submissions will be featured in Street Smart and hosted on The Straits Times website. And it doesn't have to be in text. Student contributors can tell their story in a graphic, a video or in the medium they prefer.


Street Smart, hosted on The Straits Times website, features the latest news relevant to university and polytechnic students, as well as their contributions. ST PHOTO

The fortnightly electronic newsletter reaches a substantial base of subscribers from 17 to 24 years old, with content curated for them, including current affairs, lifestyle features and trending stories.

Inspiring profiles, financial and travel tips, and the top ST stories of the week pertinent to young people and the young at heart make up the first issue.

"The digital content space is more than just crowded - it's overwhelming. With Street Smart, we hope to get ST's content within eyeball range of younger readers," said Mr Eugene Leow, who oversees digital strategy for the English, Malay and Tamil media group at Singapore Press Holdings.

The new bulletin is part of The Straits Times' continuing efforts to engage with younger readers.

ST's Schools division has been wooing young readers in primary and secondary schools with weekly magazines IN and Little Red Dot since 2005.

The paper has also gone all out to engage readers with efforts such as askST, which helps readers to get answers to burning questions, and events such as the Singapore Coffee Festival in June.

ST has also diversified its offerings across print and digital platforms to reach out to readers who now consume information from many different platforms.

Street Smart is one more way for Singapore's most widely read English newspaper to cater to its diverse audience.

Said ST editor Warren Fernandez: "The ST newsroom is full of creative people with ideas on how to connect with our readers in new ways, and also to grow our reach.

"We are happy to try new things to ensure we continue to meet the needs of a new generation of readers in Singapore and beyond for information that they find interesting and meaningful."

To sign up for the free newsletter, go to str.sg/streetsmart

If you think you have something to say that will resonate with young people, send an e-mail to streetsmart@sph.com.sg

A version of this article appeared in the print edition of The Straits Times on October 01, 2016, with the headline 'ST turns Street Smart with online newsletter for younger readers'. Print Edition | Subscribe