ST to launch digital video series in SPH-IMDA tie-up

Viewers will soon have four Mandarin and six English video series to watch on Singapore Press Holdings various digital platforms. The new content is the product of the partnership between SPH and the Info-Communications Media Development Authority.
Four of the five ST-helmed programmes are (clockwise from top left) Bridget's Adventures, Heroes Among Us, ST Sessions and Living City.
Four of the five ST-helmed programmes are (clockwise from top left) Bridget's Adventures, Heroes Among Us, ST Sessions and Living City.PHOTO: ST

Programmes will feature AskST series as well as entertainment and lifestyle content

Apart from reading about interesting people and places in Singapore in The Straits Times (ST), you will soon be able to watch videos on them too.

Readers will also be able to watch a Web series on inspiring young Singaporeans and a documentary on little-known places.

From Dec 5, ST will be launching a series of digital video programmes under an inaugural partnership between the Info-communications Media Development Authority (IMDA) and the paper's parent company, Singapore Press Holdings (SPH).

The partnership, which is part of a pilot Public Service Broadcast (PSB) initiative, was announced yesterday by IMDA chief executive Gabriel Lim at the opening reception of the Singapore Media Festival.

Under the initiative, SPH will produce and distribute a total of 10 programmes across its multimedia platforms, including ST, AsiaOne and Stomp.

  • Explore little-known parts of Singapore, watch inspiring stories and more

  • From Dec 5, The Straits Times will launch five video programmes under the SPH-IMDA partnership


    Ask ST

    From Dec 5, 13 episodes: ST journalists answer readers' questions on a range of topics from health and finance to cars and food.



    Living City

    From Dec 6, 10 episodes: Documentary on some of Singapore's interesting and little-known places, weaving in the stories of people who live there.



    Bridget's Adventures

    From Dec 8, 10 episodes: ST journalist Bridget Tan tries out the craziest fringe sports and lifestyle activities, such as walking on water with a hydrojet pack .



    ST Sessions

    From Dec 9, eight episodes: It features interviews with local musicians, along with intimate live performances.



    Heroes Among Us

    From Dec 11, eight episodes: Inspiring stories about young Singaporeans who overcame adversity to achieve success.

 

Six programmes will be in English, and the remainder in Mandarin. Each episode will be three to eight minutes long. They will focus on local content and cover key themes that include current affairs, culture, sports, entertainment and lifestyle.

Mr Lim said the convergence of infocommunications and media presents fresh opportunities to showcase and deliver compelling content to a wider and more digital savvy audience.

"We hope our collaboration with SPH, known for its strength in factual content, will continue to encourage Singaporeans to watch and appreciate local productions," he said.

First to be launched tomorrow will be InstaScram, a 24-part fortnightly travel show in English that features "Instagram-worthy" heritage locations in Singapore. It is produced by SPH Razor, a local lifestyle video site.

The other five English programmes will be helmed by the team at ST.

They include anchor series AskST, which will feature experienced ST journalists answering readers' questions on a range of topics like health, finance and cars.

There is also ST Sessions, a programme on local musicians, and Living City, a documentary on interesting and little-known places in Singapore.

Among the four Mandarin programmes to be produced is Why It Matters, a video animation series that will break down major global issues into infographics and illustrations, and explain their relevance to Singaporeans.

SPH chief executive Alan Chan said: "With the digital medium becoming increasingly visual, videos are an important and growing segment of digital content consumption.

"We are pleased to be working with IMDA to contribute meaningfully to Singapore's Public Service Broadcast (PSB) media ecosystem."

Said Mr Warren Fernandez, editor-in-chief of SPH's English, Malay and Tamil Media Group and ST editor: "Our multimedia newsroom now produces many compelling videos every day, and this collaboration will enable us to do even more of them. Our aim is to bring stories to life not just in words, but also videos our audience can turn to on demand."

A version of this article appeared in the print edition of The Straits Times on November 24, 2016, with the headline 'ST to launch digital video series in SPH-IMDA tie-up'. Print Edition | Subscribe