S'pore is 2nd most popular Asia-Pacific destination

Chinese tourists accounted for the second highest number of visitors to Singapore last year, says the MasterCard report. China's share of tourists to 167 destinations in the Asia-Pacific grew from 5.9 per cent in 2009 to 17.7 per cent last year.
Chinese tourists accounted for the second highest number of visitors to Singapore last year, says the MasterCard report. China's share of tourists to 167 destinations in the Asia-Pacific grew from 5.9 per cent in 2009 to 17.7 per cent last year.ST PHOTO: LIM SIN THAI

11.81m visited in 2015, Bangkok in top spot: MasterCard report

Singapore was the second most popular destination in the Asia-Pacific among international visitors last year, after Bangkok, a new report has found.

Despite the hype surrounding the Republic's Golden Jubilee year, the number of visitors who stayed at least one night here - 11.81 million - dipped 0.4 per cent compared with 11.86 million in 2014.

Experts attribute this to the strong Singapore dollar and an unstable geopolitical environment in the region last year.

The Thai capital attracted 21.90 million visitors last year, while Tokyo was third, with 11.76 million.

The top three sources of visitors to Singapore were Indonesia (16.1 per cent), China (13.9 per cent) and India (7.3 per cent), together accounting for more than a third of total arrivals.

Global payments company MasterCard compiled data from national tourism boards for its inaugural Asia Pacific Destinations Index, which was released yesterday.

  • PLACES WITH PULLING POWER

  • Most popular destinations in the Asia-Pacific:

    1. Bangkok

    2. Singapore

    3. Tokyo

    4. Kuala Lumpur

    5. Phuket

    6. Seoul

    7. Hong Kong

    8. Pattaya

    9. Bali

    10. Osaka

    Top 10 Asia-Pacific destinations ranked by total expenditure of international visitors:

    1. Bangkok

    2. Seoul

    3. Singapore

    4. Tokyo

    5. Kuala Lumpur

    6. Bali

    7. Taipei

    8. Phuket

    9. Hong Kong

    10. Sydney

The index ranked 167 destinations, drawn from 22 countries in the Asia-Pacific, according to the number of overnight visitors, their length of stay and total spending.

Thailand dominated the list of top 10 most popular destinations, with Bangkok (first place), Phuket (fifth) and Pattaya (eighth).

In terms of total spending, Singapore came in third, after Bangkok and Seoul. Visitors spent US$14.1 billion (S$20.1 billion) here last year, down 7.3 per cent from US$15.2 billion in 2014.

On average, last year's visitors to Singapore spent US$255 per day, and stayed 4.7 nights each.

The tourism industry in the Asia-Pacific is the largest in the world, based on total contribution to gross domestic product, having overtaken Europe in 2014. The robust growth is set to continue, driven by increased consumer wealth, particularly from China, said Mr Matthew Driver, group executive of global products and solutions in the Asia-Pacific at MasterCard.

China's share of tourists to the 167 destinations in the Asia-Pacific grew threefold over the past six years from 5.9 per cent in 2009 to 17.7 per cent last year.

But the corruption clampdown in China may limit Chinese visitors' spending on luxury items here, said Ngee Ann Polytechnic's senior tourism lecturer, Dr Michael Chiam.

The strong Singdollar last year made Singapore more costly for visitors, he said. "The Bangkok bombing also slowed things down for the region, for a while.

"If things remain stable, the recession doesn't get as bad as people expect and there are no external threats, this year, we will at least do as well as last year."

A version of this article appeared in the print edition of The Straits Times on January 28, 2016, with the headline 'S'pore is 2nd most popular Asia-Pacific destination'. Print Edition | Subscribe