SPH Magazines ranked top by advertisers and readers

Three publications by SPH Magazines - Her World, Cleo, and The Singapore Women's Weekly - were ranked the top three women's magazine of the year on Friday, Nov 8, 2013, in a survey conducted by trade magazine, Marketing.  -- FILE PHOTO: HER WORL
Three publications by SPH Magazines - Her World, Cleo, and The Singapore Women's Weekly - were ranked the top three women's magazine of the year on Friday, Nov 8, 2013, in a survey conducted by trade magazine, Marketing.  -- FILE PHOTO: HER WORLD

Three publications by SPH Magazines - Her World, Cleo, and The Singapore Women's Weekly - were ranked the top three women's magazine of the year on Friday, in a survey conducted by trade magazine, Marketing.

Her World and Cleo also took home the second and third spots respectively in a separate Magazine of the Year category.

The Nielsen Media Index 2013 which was released this week also placed Her World, which has a readership of 183,300, as the most popular monthly women's magazine. Two other titles by the company, Female and Harper's Bazaar, took first and third placing respectively in the Women's Fashion Magazine of the Year category.

Other publications such as SilverKris, published by SPH Magazines for Singapore Airlines, won voted in-flight magazine of the year, while Business Quotient (BizQ) magazine, published for the Singapore Business Federation was ranked as the second local business magazine of the year.

Torque, Young Parents HardwareMAG and LP-Luxury also won the top position in their respective categories.

The survey included a total of 763 respondents, of which 578 of them were advertisers.

Mr Loh Yew Seng, chief executive of SPH Magazines said magazines are "one of the best ways for brand owners to engage and excite their target audience".

"We are delighted that our publications remain the top choice for advertisers who want the best marketing solutions for their brands," he said.