SPH Magazines clinches two awards for custom-published titles

SINGAPORE - SPH Magazines has bagged two awards on Monday for its custom-published titles at the Pearl Awards 2014 in New York City.

The two winning publications were The Johnnie Walker House Edit (TJWHE) and www.silverkris.com, the website of Singapore Airlines' travel magazine. Both are published under SPH Magazines' custom publishing unit, which produces publications sponsored by companies and whose content caters to their customers.

The Pearl Awards is organised by The Content Council, an organisation made up of leading custom publishers. The awards recognise excellence in content marketing across print, digital and multimedia platforms, and attracts entries from publishers and content providers from around the world.

This year's instalment saw nearly 500 entries from 65 companies.

The inaugural issue of TJWHE, which is produced for the drinks company Diageo Brands BC, won a gold award in the best new magazine (design) category. The quarterly journal is distributed to clients at the various Johnnie Walker Houses in North Asia and other locations. The first issue, which was about the concept of fame, included an interview with British actor Jude Law, and articles about being celebrities.

In the digital category, www.silverkris.com clinched a bronze award for having the best overall web design. The website, which had gone through a major revamp in July, features web-exclusive stories and encourages users to contribute content. For instance, travellers can post their photos, stories and tips online to share with others.

Senior editor of SPH Magazines' custom publishing Dora Tay said: "It is truly gratifying for the team to be recognised by the Pearl Awards committee for our efforts with both TJWHE and SilverKris.com. The prestige and honour of being singled out by The Content Council encourages us to continue to aspire to editorial and design excellence with all our custom titles."