SPH clinches five awards at mobile marketing awards

Singapore Press Holdings (SPH) won three golds and two silver awards, and was among the biggest winners at a ceremony to reward excellence in mobile marketing. -- PHOTO: ST FILE
Singapore Press Holdings (SPH) won three golds and two silver awards, and was among the biggest winners at a ceremony to reward excellence in mobile marketing. -- PHOTO: ST FILE

SINGAPORE - Singapore Press Holdings (SPH) won three golds and two silver awards, and was among the biggest winners at a ceremony to reward excellence in mobile marketing.

The third Mob-Ex Awards, which covers advertising over mobile phones and other handheld devices, were given out on Thursday night at a dinner at Mandarin Orchard Hotel.

More than 340 entries were received from around Southeast Asia, with 145 finalists short-listed in the 29 contested categories.

SPH's See The Big Picture campaign, in celebration of its 30th anniversary in 2014, clinched gold awards for best brand awareness campaign, best original content and best use of mobile for an Event, as well as a silver award for best integration of mobile.

The event featured autistic savant Stephen Wiltshire, who drew Singapore's skyline from memory, and was the biggest winner for a single campaign.

In addition, SPH's financial daily The Business Times also won a silver award in the most improved mobile activation/app category for its relaunch campaign in 2014.

Mr Alan Chan, chief executive officer of SPH, said: "As Singapore's leading media company, SPH always strives to be at the forefront of the latest media trends and offers the best advertising solutions."

The live drawing by Mr Wiltshire at the Paragon mall attracted more than 150,000 visitors in five days last July. The 4m by 1m Singapore panorama was presented to President Tony Tan Keng Yam last September, as SPH's gift to the nation for Singapore's 50th birthday.

It is now on display at the Singapore City Gallery in Maxwell Road.

As part of its active corporate citizenry, SPH has given merchandising rights of the artwork to Pathlight School, which has produced exclusive prints and unique merchandise adapted from the artwork.

All net proceeds of the sales will go to the Autism Resource Centre.

isaacneo@sph.com.sg